Aspen: three things we could post

Every line in here is something you actually said on that stage. Three different ways in, each with the post, the video, and three different kinds of still: just the photograph, the line over the frame where you say it, and a text card with no face. My recommendation is at the bottom, and it is only a recommendation.

The posts do not retell the videos. If the clip is attached, the caption is for the part that is not on the tape.

Option 1 · The one that needs the video

Nobody knows

Katie asks what AI does to work, he says nobody knows, and gets her to admit she does not know either. The post is an admission, so it never reads as a brag.

The post

Katie Couric asked me what AI is going to do to work, and I said I don't know.

Nobody does. Economists don't. The heads of the frontier labs don't. I asked her and she didn't either.

That sounds like a dodge until you try to build something on top of it.

If you can't say which jobs survive, you can't design a four-year degree around the jobs that survive. So we stopped trying. Our programs run in months instead of years, and people can come back and do another one when their work changes again. That isn't hedging. It's the only honest design when the forecast is worthless.

The other thing you can build on is that whatever comes hits the people with the least cushion first. Less savings, fewer credentials, no network to fall back on. That's 53 million Americans in low-wage work without a degree, one in four working-age adults you pass on the street.

I don't know what's coming. I know who it lands on hardest, and you can build for that.

The video

1:25 The exchange runs four cuts in three seconds

The stills

Just the photo. The post carries the words.
Just the photo. The post carries the words.
The line over the frame where he says it.
The line over the frame where he says it.
Text only, no face.
Text only, no face.

Option 2 · The strongest post

Three floors down

Mark, the hospital job, the coach who would not hang up. Connor is barely in it and the stage is one line near the end.

The post

A guy named Mark was changing bedpans in a hospital for minimum wage. Three floors below him was an IT support desk.

His coach called him three times. The third time she told him she was not getting off the phone until he went down there and introduced himself, and she stayed on the line while he rode the elevator down.

Three months later he was working at that desk and had doubled his salary.

The part that doesn't fit in a clip: that coach wasn't being nice. That was the job.

Our learners apply to about 100 jobs to get three interviews and one offer. A hundred. Nobody grinds through that alone at the end of a shift, which is why we spend real money on coaches instead of more content, and why we get around 5,000 applications for every coach role we post.

It's the least scalable thing we do and the least optional.

The video

1:53 Mark's story on its own
3:31 The longer version, with how the programme is built

The stills

Just the photo. The post carries the words.
Just the photo. The post carries the words.
The line over the frame where he says it.
The line over the frame where he says it.
Text only, no face.
Text only, no face.

Option 3 · Holds until Meritus is ready

I offended the room

Katie asks why Merit needs to be a college. The answer is the $250 billion club, and the college arrives as an aside rather than an announcement.

The post

I think I offended a room full of higher education people in Aspen this summer.

Katie Couric asked why Merit America needs to become a college when our learners already finish in four months and double their salaries. I gave the honest answer: there's about $250 billion in federal funding for higher education, it goes to accredited institutions, and after ten years we still can't get in.

Then I looked at the front row and apologized.

They have a fair point, so let me make it for them. Accreditation exists for a reason and most of the shortcuts around it have not covered themselves in glory.

So we're going through it instead of around it. Meritus College launched this year. Same short programs, same coaches, same focus on what people earn afterward. The difference is federal aid can follow the learner into it, which is what takes us from serving tens of thousands of people to hundreds of thousands.

(This is, technically, the announcement. Nobody approved it as the announcement.)

If you work in higher ed and think we're doing this wrong, tell me why.

The video

2:03 Ends on the Title IV explanation

The stills

Just the photo. The post carries the words.
Just the photo. The post carries the words.
The line over the frame where he says it.
The line over the frame where he says it.
Text only, no face.
Text only, no face.

Also available · Not about Connor at all

The other three people on that stage

Autumn and Alicia are Merit America graduates and they said the best lines of the day. Katie has a couple too. These need their own post rather than being tacked onto one of the three above.

The stills

Autumn Martin
Autumn Martin, on being the only person in the room who looks like her
Alicia McHale
Alicia McHale, on being wildly unqualified and meant for more
Katie Couric
Katie, no text. Her line about the Dolly Parton song is in the clips.

What I would do

Post one thing, not three. Your first post about something runs about 1.4x your median and everything after it does worse. Three posts in two weeks means two of them land in the spot where they do least.

  1. Start with Mark, as a still on LinkedIn. It is the strongest piece of writing of the three and the one where you are least the subject. Stills have been beating video for you by a decent margin, and Mark's story does not need footage to land.
  2. Put the Mark video on Instagram the same week. Different audience, and video does work there.
  3. Hold nobody knows for two weeks. That one needs the video. The exchange with Katie does not survive being described. Run it on LinkedIn as video and we find out whether stills really do beat video for you.
  4. Park the college post until Meritus is ready to be announced. Right now it works as a soft launch, which is fun, but it is a better post if it lands the week something real happens.

Tell me which parts of that you disagree with and I will rework it.

The full panel is public on the Aspen Institute's channel: Who Gets to Move Up When AI Changes the Rules of Work?. Every video here is cut from that recording, nothing is re-staged, and every quote on a still is verbatim.